North American Cannabis Holdings, Inc. (USMJ) is augmenting and accelerating its ongoing efforts to expand its current four hundred plus thousand dollars a year in sales of healthy smoothies into the first brand name, nationwide chain of cafes offering cannabis refreshments under the AmeriCanna Cafe banner. Cashinbis called the AmeriCanna Cafe ‘The Starbucks of Cannabis.’
From its existing smoothie cafe, USMJ has access to the know how and the national infrastructure to rapidly rollout the AmeirCanna Cafe across all 50 United States. Efforts are already underway to open the flagship store in Frisco Texas less than one mile from the new Dallas Cowboys $2 billion, 91-acre headquarters and multi-use event center. The Company has also signed its first license for a second store to open in Atlanta.
We were developing our cannabis cafe business plan early in 2015 and we went public with the AmeriCanna Cafe in the summer of 2015 with a number of announcements to include the acquisition of our existing smoothie cafe. In August, we hosted an event at our smoothie cafe to offer free samples of our coming cannabis smoothie menu that garnered a good deal of media coverage to include a story about USMJ on the NBC Evening News. We believe a January 3rd, 2016 article published by Motley Fool about cannabis cafes in North America is a good indication that we are on the right track with the AmeriCanna Cafe and a step ahead of an emerging market trend.
Last month in December, we announced the introduction of a Sports and Fitness Nutritional Supplement line. The announcement included a link to an online presentation giving an overview on our coming Sports and Fitness Nutritional Supplement line. This presentation is an update to the December announcement and overview.
The objective of our Sports and Fitness Nutritional Supplement line is to strategically and profitably infiltrate a cannabis product line into the retail market around consumer and market channel hesitancy in reaction to cannabis products, and to accelerate our cannabis consumer product sales ahead of the ultimate opening of our flagship AmeriCanna Cafe.
Over the next several weeks you will see from USMJ a series of announcements regarding the launch of the USMJ Sports and Fitness Nutritional Supplement line. We plan to announce the name of the product line, details about the specific products that make up the line, strategic relationships regarding the content and marketing of the line, the first retail shelf space announcement and a variety of product line campaign events.
In short, the line will include a number of non-cannabis infused Sports and Fitness Nutritional supplements such as a protein, a pre workout aid and a recovery formula. The line will also include a cannabis anti-inflammatory for maintenance and injury recovery.
We are in discussions with a NFL authorized agent regarding the participation in the launch of the cannabis anti-inflammatory. In light of the recent risk facing football players made very public by Will Smith’s recent movie ‘Concussion’, many current and former NFL players are now advocates for medical marijuana.
Stay tuned for more soon on our Sports and Fitness Nutritional Supplements.