Super Bowl 50 is less than a week a way. The movie Concussion is still in theaters extending the reach of Dr. Bennet Omalu’s (played by Will Smith) discovery of chronic traumatic encephalopathy while conducting an autopsy of former NFL football player Mike Webster (played by David Morse).
At the same time, one story after another is coming to light and one player after another is coming forward to make public the benefit of cannabis in mitigating the effects of head trauma and managing the pain from other injuries:
Super Bowl 50 has the makings of what might be a seminal moment in the marijuana legalization movement. The NFL is coming under mounting pressure to reevaluate its bar against the use of marijuana by players when evidence is becoming apparent that marijuana maybe instrumental in managing head trauma and offering an alternative to addictive prescription pain killers.
At the very least, Super Bowl 50 will bring heightened attention to the benefits of cannabis to sports and fitness activities in addition to general health and wellness. North American Cannabis Holdings, Inc. is seizing this moment of heightened awareness to introduce its new sports and fitness nutritional supplements line of products.
The new Sports and Fitness Nutritional Supplements from North American Cannabis Holdings will be available under the brand name EVERx from the Company’s own store and on the shelves of other recognized retail outlets where sports and fitness nutritional supplements can be found. EVERx Sports and Fitness Nutritional Supplements will also be available online through recognized brand name internet portals.
EVERx supplements are designed for men and women of EVERY age seeking to sustain a healthy and fit lifestyle through EVERY stage of life and for EVERY fitness objective from weight loss and muscle building, to injury prevention and rehabilitation; from general fitness to extreme endurance and competitive athletic performance.
North American Cannabis Holdings has dozens of products under development for a variety of niche segments within the overall $64 billion sports and fitness nutritional supplement market sector. The initial EVERx product line will encompass seven products to include a cannabis anti inflammatory for injury prevention and treatment. The other six supplements will include a pre-workout, a post-workout, a protein, a fat burner, a multi-vitamin for men, and a multi-vitamin for women.
Sales of the new products are anticipated to launch within the current calendar quarter adding to the Company’s existing Sports and Fitness Retail Cafe sales.
With a number of current and former NFL players now advocating for medical marijuana in the treatment of head trauma and other injuries, North American Cannabis Holdings has made notable progress in its discussions with a Texas based, certified NFL agent exploring potential sponsorship.
Look for North American Cannabis Holdings, Inc. to soon announce the availability of EVERx on retail shelves and through online portals.
The Company maintains ongoing analyst coverage. The independent analyst recently upgraded the ongoing analyst coverage to a ‘buy recommendation’ with an increased PPS target. The full report is available at the link below:
About North American Cannabis Holdings, Inc.
North American Cannabis Holdings, Inc. (USMJ) is founded on the core belief that cannabis makes people's lives better. Cannabis can fight disease, improve wellness and do so in an environmentally sustainable manner. North American Cannabis Holdings is dedicated to finding the best possible applications for cannabis to serve consumers. For more information please visit http://www.growusmj.com.
Follow the company on Twitter: http://twitter.com/US_HEMP.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. These forward looking statements relate to, amongst other things, current expectation of the business environment in which the company operates, potential future performance, projections of future performance and the perceived opportunities in the market. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.